Guiding Principles

At Fortify Financial Services, we hold strongly to a set of principles and values that we know are important to you.

  • We understand that our work is critically important. Every financial decision our clients make can impact the quality of their lives. We take our responsibility to guide this decision process for the best interest of our clients seriously.
  • We are independent for a reason. We chose our independent business model to remain objective and maintain our client focus rather than focusing on the needs of investment institutions.
  • We use an objective long-term decision making approach. We help our clients make informed investment and risk decisions based on a thorough market and economic research process.
  • We follow our own advice. We personally use the same planning and investment strategies that we recommend to our clients.

These basic principles guide all aspects of our engagements with our clients